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Paytm builds a ‘Mini App Store’ against Google’s android monopoly



Paytm builds a mini-app
Paytm builds a mini-app. Photo by Stephen Frank | Unsplash

Since its inception, Google Play Store has been the leader of digital distribution through its android market. Now, Paytm—an e-commerce payment system company—builds a “Mini App Store” to express its resentment over Google’s unfair practices on its Play Store.

Paytm alleged that Google’s “arm-twisted” and biased Play Store policies meant to develop Google’s market dominance. At present, there are four antitrust cases against Google—the recent one being California giant “Mountain View” for abusing their android system to gain an unfair market advantage.

A brief discussion of the fight

In September 2020, the financial technology company Paytm had developed a “First Games” app to give cashback and real money to users through sports games.

Google had pulled out Paytm’s app from the Play Store on September 18, 2020, citing the betting rules and gambling policies’ violation. At the same time, Paytm said that all government’s rules and regulations had adhered to the cashback policy.

On October 8, 2020, after facing Google’s revocation and getting delisted from the Play Store, Paytm launched its own “Mini App Store” to support domestic developers.

The salient features of the ‘Mini App Store.’

CEO Vijay Shekhar Sharma said: “Paytm Mini app empowers young developers to leverage our reach and payments to build new innovative series.”

Industry experts have lauded the app made by Paytm and called it the best way for startups to kick off. It would also be the best digital infrastructure for small developers with low-cost and easy-to-build using Javascript and HTML technologies.

Among the criticized policies, Google uses a billing system to charge a 30% commission for in-app purchases. Google’s Android operating system faced criticism from several startups for making significant money through this system.

However, the new “Mini App Store” launched by Paytm provides a listing of apps at no charge from the developers.

One striking feature of the mini-app is that it offers an app-like experience without downloading the app on the system. This feature also came as a savior for limited data and phone memory.

Now, apps can give Paytm, UPI cashback schemes, and scratch cards without facing any harsh Google policies.

Future and growth ahead

The future envisions the growth of a “Mini-App Store” ecosystem with  5000 developers coming with 1 million mobile websites by 2021.

Soon after the launch, more than 300 service providers have come on board like NetMeds, Dominos, Ola, Zomato, Swiggy, Decathlon, etc.

Paytm will create a $1.37 million fund for mini-app developers with backing from Japan’s Softbank and Warren Buffet’s Berkshire Hathaway.

An avid learner having infatuation for numbers and finance. Also, an individual with unfiltered opinions who likes to mix the metrics of both professionalism and creativity.

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