Connect with us


Whatsapp launches ‘Erasable Message’ feature taking hints from rivals- Telegram and Snapchat



Whatsapp launches erasable message feature
Whatsapp launches erasable message feature,Photo by Christian Wiediger on Unsplash

On November 5, 2020, Whatsapp, the cross-messaging platform, launched the “Disappearing Messages” feature with seven days time limit duration.

With this occurrence, it plans to serve a user base of 2 billion. After the announcement of the launch, Whatsapp has been rapidly gaining market share and investor interest.

In a statement, the CEO of Facebook, Mark Zuckerberg, mentioned that Whatsapp delivers more than 100 billion messages daily.

With its strategic move to bring conciseness in data storage, Whatsapp is on its road to become the biggest market for messages. This latest update would work on platforms supporting Android, iOS, and Linux-based KaiOS devices.

Insights into the new rollout

In a press release, Facebook-owned Whatsapp said: “to make conversations on Whatsapp feel as close to in-person as possible, which means they shouldn’t have to stick around forever.”

It has come with a seven-day limit with the benefit of practicality for tracking recent messages and peace of mind as they are non-permanent in nature.

This change has seen development after recent demand by the consumers.

Hence, Whatsapp has redefined its storage management system to allow people to review, identify, and delete a massive amount of messages.

Before Whatsapp, Telegram, the cloud-based instant messaging app, had a self-destruct timer.

From the advent of September, the market saw a new trend wave among the corporate employed people.
Business and job market professionals were seen shifting to Telegram due to less bulk messages.

Reviewing this, Whatsapp has come up with automated destruction of messages after seven days. This feature enables users to vanish messages from seconds to seven days after activating the option in settings.

Snapchat, a multimedia messaging app where messages become inaccessible to recipients after some time, is the next close rival of Whatsapp. It deletes the snaps (messages) once read and the unread ones after 30 days. Whatsapp did not wholly follow this object to keep a practical idea of its customers’ old conversation screen.

All in all, the new feature activated by Whatsapp is garnering a lot of positive consumer feedback and credibility.

Among other new plans underway include offering a digital payment system on Whatsapp. The Pay now option, which will soon be rolled for peer-to-peer payments, is on a live beta mode.

WhatsApp’s recent initiatives to redesign its storage and offer a new payment system promise a glorious future for it.

An avid learner having infatuation for numbers and finance. Also, an individual with unfiltered opinions who likes to mix the metrics of both professionalism and creativity.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *